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W H A T S H O U L D B E D I S P L A Y I N G U N D E R T H E G E O F E N C E T A B ???
GENERAL AND BRIEF SUMMARY OF COMPLAINT
A congressional candidate in an adjacent district to mine and I decided to pool resources in a "shared digital campaign," in order to both save money, and extend the reach of our messages. It was the first experience with digital advertising for both of us, and at first we felt we would surely be in good hands with the Sun Sentinel, which is after all a seemingly mature agency. Unfortunately, our experience did NOT warrant that confidence, and cost us much more than the loss of a few advertising dollars.
From the first conversation with the sales agent, there were misrepresentations about the delivery of services.
On or about July 25, 2022 the agent said that the advertising campaign could and would be up and running within 3 days, which I understood to mean that by July 29 we would be in motion.
In fact, it took until Aug 5 for merchant to process payment, and until Aug 8 to begin the digital ad campaign, which was deployed with incorrect art on or about Aug 8 and art was not corrected until on or about Aug 12.
It was misrepresented that I would have access to a live actor dashboard to monitor the advertising campaign. There was never a live actor dashboard provided, only a dashboard that was updated every 24 hours. This complicated making critical and timely decisions.
When the campaign actually launched, I was closely monitoring my own website statistics, and was alarmed at results less than my lowest expectations, and indications that I was getting any response at all except from 5 of the 21 cities in my district.
Although the marketer's dashboard (which I later learned was actually a white-label branded google dashboard) features a tab to report geofenced areas of distribution, that tab was never enabled to display any data, and all I had to rely on were the salespersons assurances that the campaign was running as it should.
Another tremendous frustration, was that the salesman's job was to sell me the ad package. He proved over and over again that his expertise was NOT in the actual digital deployment of the campaign, and the Sun Sentinel company could have and should have assigned me to liaison directly with the "engineering" department personnel who actually handled that technical work.
On a tight schedule already, it would take me well over 24 hours to get answers to critical questions (and relate misgivings) about the progress of the campaign.
I presume the salesman was already on to selling other packages to other clients, and his time was not focused on my campaign, nor could I speak to the critical key personnel who actually understand the technology and are responsible for deployment of the digital assets. They might have better counselled me as to better courses of action.
My original order for deployment was to distribute 1000 impressions in each of approx 20 cities in my congressional district, which the sales person accepted -- only to come back later to say that the campaign could not be deployed as ordered for reasons that were never explained satisfactorily to me.
Time was beginning to squeeze upon us, as election day Aug 23rd was now approaching fast, with early voting commencing as soon as August 8, 2022.
The salesman assumed that I wanted an evened out deployment term running right up to election day, which was never a plan I agreed upon, nor would have agreed to. It was critical to get information to voters as soon as possible, especially as with all the delays on the part of Sun Sentinel, early voting (and mail-in voting) were nearly underway.
The salesman had told me that the 4 creatives (ads) to run in my district would run in rotation, but there was no consistent rotation reported on "the dashboard" in the number of deployments of each ad.
My complaints are more numerous than I have briefed here -- but I do have documentation of my frustrations in over 270 SMS (text) exchanges, and dozens of emails that I will have to painstakingly organize to demonstrate the severity of the problems that plagued the advertising campaign from the start to the finish.
Until last week, I had never heard of digital fraud. Now I know it is an ongoing and huge problem in the digital marketing industry, and while I am not at this time characterizing my experience as part of a fraudulent event -- the effects of poor management, incompetence, and lack of attention to important and critical details are certainly similar to what may have happened if there were a deliberate attempt to defraud.
From the first conversation with the sales agent, there were misrepresentations about the delivery of services.
On or about July 25, 2022 the agent said that the advertising campaign could and would be up and running within 3 days, which I understood to mean that by July 29 we would be in motion.
In fact, it took until Aug 5 for merchant to process payment, and until Aug 8 to begin the digital ad campaign, which was deployed with incorrect art on or about Aug 8 and art was not corrected until on or about Aug 12.
It was misrepresented that I would have access to a live actor dashboard to monitor the advertising campaign. There was never a live actor dashboard provided, only a dashboard that was updated every 24 hours. This complicated making critical and timely decisions.
When the campaign actually launched, I was closely monitoring my own website statistics, and was alarmed at results less than my lowest expectations, and indications that I was getting any response at all except from 5 of the 21 cities in my district.
Although the marketer's dashboard (which I later learned was actually a white-label branded google dashboard) features a tab to report geofenced areas of distribution, that tab was never enabled to display any data, and all I had to rely on were the salespersons assurances that the campaign was running as it should.
Another tremendous frustration, was that the salesman's job was to sell me the ad package. He proved over and over again that his expertise was NOT in the actual digital deployment of the campaign, and the Sun Sentinel company could have and should have assigned me to liaison directly with the "engineering" department personnel who actually handled that technical work.
On a tight schedule already, it would take me well over 24 hours to get answers to critical questions (and relate misgivings) about the progress of the campaign.
I presume the salesman was already on to selling other packages to other clients, and his time was not focused on my campaign, nor could I speak to the critical key personnel who actually understand the technology and are responsible for deployment of the digital assets. They might have better counselled me as to better courses of action.
My original order for deployment was to distribute 1000 impressions in each of approx 20 cities in my congressional district, which the sales person accepted -- only to come back later to say that the campaign could not be deployed as ordered for reasons that were never explained satisfactorily to me.
Time was beginning to squeeze upon us, as election day Aug 23rd was now approaching fast, with early voting commencing as soon as August 8, 2022.
The salesman assumed that I wanted an evened out deployment term running right up to election day, which was never a plan I agreed upon, nor would have agreed to. It was critical to get information to voters as soon as possible, especially as with all the delays on the part of Sun Sentinel, early voting (and mail-in voting) were nearly underway.
The salesman had told me that the 4 creatives (ads) to run in my district would run in rotation, but there was no consistent rotation reported on "the dashboard" in the number of deployments of each ad.
My complaints are more numerous than I have briefed here -- but I do have documentation of my frustrations in over 270 SMS (text) exchanges, and dozens of emails that I will have to painstakingly organize to demonstrate the severity of the problems that plagued the advertising campaign from the start to the finish.
Until last week, I had never heard of digital fraud. Now I know it is an ongoing and huge problem in the digital marketing industry, and while I am not at this time characterizing my experience as part of a fraudulent event -- the effects of poor management, incompetence, and lack of attention to important and critical details are certainly similar to what may have happened if there were a deliberate attempt to defraud.
TON OF EMAILS AND OVER 260 TEXTS, MOSTLY NOT SO HAPPY ON MY SIDE
JULY 25, 2022 :: OUR FIRST CHAT (SMS) :
MIKE :: K I did review your overview doc and am most interested in cpm, and wanted to know if I can have capability to place on select editorial content for example, and targeting geofence approximations of congressional districts (19-21 mi radius of center) - would I have a personal dashboard for placement?
SALES :: "I am in mid flight - I can text but can't talk - ask questions - We can add interest and contextual elements to the campaign - for example if you want a voter registration segment or age or gender or issue = we can serve to those segments or on stories that contain matching text -- we can either direct draw the geography of the district or do a point radius - we can also do attribution targeting where we tag a device in a specific zone (a school for example) then follow the device home and retarget on a WiFi network serving both banners and streaming audio or video."
MIKE :: So is there an acct dashboard where we can pay and manage those attributes on a daily basis?
These won't be huge buys, to be honest so I can't see that it would be cost effective for you to be managing on a granular basis?
SALES :: "Our team optimizes the campaign based on campaign goals and your input. You will have a team working for you to optimize the campaign at no additional charge. You will also have an actor dashboard that you can review in real-time.
Our team still sets it up and manages the campaign. They are most helpful when we have very detailed requirements."
MIKE :: Is the dashboard something I can go ahead and setup now w a link from you?
SALES :: "No we set it up and give you access to view. All of our campaigns are professionally managed. We have found it works better than a customer managed campaign. It's their specialty to make sure you get the most effective results possible."
MIKE :: K I did review your overview doc and am most interested in cpm, and wanted to know if I can have capability to place on select editorial content for example, and targeting geofence approximations of congressional districts (19-21 mi radius of center) - would I have a personal dashboard for placement?
SALES :: "I am in mid flight - I can text but can't talk - ask questions - We can add interest and contextual elements to the campaign - for example if you want a voter registration segment or age or gender or issue = we can serve to those segments or on stories that contain matching text -- we can either direct draw the geography of the district or do a point radius - we can also do attribution targeting where we tag a device in a specific zone (a school for example) then follow the device home and retarget on a WiFi network serving both banners and streaming audio or video."
MIKE :: So is there an acct dashboard where we can pay and manage those attributes on a daily basis?
These won't be huge buys, to be honest so I can't see that it would be cost effective for you to be managing on a granular basis?
SALES :: "Our team optimizes the campaign based on campaign goals and your input. You will have a team working for you to optimize the campaign at no additional charge. You will also have an actor dashboard that you can review in real-time.
Our team still sets it up and manages the campaign. They are most helpful when we have very detailed requirements."
MIKE :: Is the dashboard something I can go ahead and setup now w a link from you?
SALES :: "No we set it up and give you access to view. All of our campaigns are professionally managed. We have found it works better than a customer managed campaign. It's their specialty to make sure you get the most effective results possible."
SELECTION OF SIGNIFICANT EMAIL COMMUNICATIONS
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From: [email protected] <[email protected]>
Date: Sun, Jul 24, 2022 at 8:43 AM Subject: SUN SENTINEL ADS (WITH BUTTON/BANNER ADS) To: [email protected] <[email protected]> CC: MikeTroutforCongress <[email protected]>, Robert Millwee <[email protected]> Hi Looking for opportunities to economically advertise with banners and/or buttons. Please contact ASAP by email, or my number 561-929-8985 Mike VOTE :: W Michael 'Mike' Trout Florida's NEW 23rd Congressional District MikeTroutforCongress.com |
Warren, Christopher <[email protected]>
To: [email protected], [email protected] Mon, Jul 25 at 9:41 AM Good morning - Dave Karabag sent me your request for assistance with digital advertising. We can certainly assist with distributing your ads on our premium news network specifically targeting households in your district. The cost is $10 per thousand ads delivered. The ads will deliver on all major news outlets both local and of national interest to ensure we are placing your name in front of the voters that count. We will also be placing ads on our sunsentinel.com owned websites and can utilize our first party interest data to enhance the distribution further. Linked below, you will find an overview of our general political tactics. I am travelling today with limited ability to speak via telephone. Are you available for a call tomorrow? I look forward to helping you create an effective advertising campaign to ensure voters in your district know your name when placing their vote. Christopher Warren |
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From: Sun Sentinel Advertiser Services <[email protected]>
To: "[email protected]" <[email protected]> Sent: Monday, July 25, 2022 at 05:05:52 PM EDT Subject: Sun Sentinel - Advertiser Services - Terms & Conditions Dear Mike Trout for Congress Campaign (FL CD-23), Thank you for choosing the Sun Sentinel for your advertising. All advertising orders for print, digital and/or preprint advertising are subject to the Terms and Conditions here. These Terms and Conditions may be updated from time to time. Your order will be subject to the Terms and Conditions that are in effect on the date you place your order. By placing an advertising order for print, digital and/or preprint advertising, you accept and agree to these Terms and Conditions. Need assistance? Contact our Customer Support Team at 1-800-974-7521 Monday through Friday 9:00am to 6:00pm Eastern, Saturday 10:00am to 6:00pm Eastern or email us at [email protected] . Thank You, Sun Sentinel |
[email protected] <[email protected]>
To:Christopher Warren,[email protected],[email protected] Tue, Jul 26 at 2:59 AM Thx I did view the TOS but didn't see any place to agree or continue setup, let me know. Mike |
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Warren, Christopher <[email protected]>
To:[email protected] Wed, Jul 27 at 11:41 AM Good morning - See linked below, the proposal we discussed via telephone. Please review and return with an acceptance or any questions. We can begin the campaign within 3 days of receiving the digital ad units. We can also build the ads for you at no additional cost. https://docs.google.com/presentation/d/1iIs-p9ChBvDYo1e2q5Bh7GFsaioYWR75s7NQ-8Y-7Ig/edit?usp=sharing Thank you - Christopher Warren |
[email protected] <[email protected]>
To:Warren, Christopher Cc:MikeTroutforCongress Wed, Jul 27 at 12:37 PM hiya chris robbie sent his acct setup info about 45 mins ago, wanted to verify you received his district is 25 and should be included in the proposal it is possible that we will run combined/joint campaign in both cd-23 and 25 (with appropriate disclaimers as required by law) questions re: ad sizes, do you anticipate we should have art for all sizes listed as shown in screenshot attached? are they all deployed at the same rate? each is an equal impression? what are the possible actionable attributes of the ads, i.e., click to hyperlink, click to enlarge? mike |
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Warren, Christopher <[email protected]>
To:[email protected] Wed, Jul 27 at 12:45 PM I received Robbie’s setup information. questions re: ad sizes, do you anticipate we should have art for all sizes listed as shown in screenshot attached? Yes - we should build out all sizes to maximize delivery options are they all deployed at the same rate? each is an equal impression? Yes what are the possible actionable attributes of the ads, i.e., click to hyperlink, click to enlarge? Click to link is the best option as it will allow you to expand on the message. It will also provide better delivery options |
[email protected] <[email protected]>
To:Warren, Christopher,MikeTroutforCongress Wed, Jul 27 at 1:34 PM see the art i designed for blip billboards, but was rejected as the board owner doesn't accept political ads (attached) these are approx 720 x 200, and I wonder if you put them one on top of the other and sized to 900 wide would they fit the billboard and/or superleaderboard size (these would be expandable, because we want them to display as one impression, and not as link throughs. alternatively, could you reduce them each to 450 wide and attached side by side to fit in leaderboard wide banner (again, expandable, no hyperlink) mike |
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Warren, Christopher <[email protected]>
To:[email protected] Wed, Jul 27 at 3:00 PM We will rework the ads to the full set for review. Thank you Chris |
[email protected] <[email protected]>
To:[email protected] Thu, Jul 28 at 12:41 PM Do you have a more comprehensive list that details local affiliates sites (wptv, wpbf, local10, etc?) |
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Warren, Christopher <[email protected]>
To:[email protected] Thu, Jul 28 at 12:36 PM See below - let me know if there are any that you would like to remove from the list. Local print media sites: SunSentinel.com Herald.com PBPost.com |
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See below general listing of sites National and local affiliates (WSVN / FOX or WFOR / CBS - for example).
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Name
Means of distribution Main media type(s) Founded/launched |
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ABC News
Television[citation needed],online News 1945 CBS News Television, magazines, and radio News 1927 CNN Television, online News, Politics 1980 Fox News Channel Television, online News, Politics 1996 MSNBC Television,online News, Politics 1996 NBC News Television, online News 1940 The New York Times Newspapers, online News, sports 1851 USA Today Newspapers, online News 1982 |
The Wall Street Journal Newspapers, online News 1889 The Washington Post Newspapers, online News 1877 POLITICO Online News, Politics 2007 Bloomberg Online World news 1981 Vice News Online[8] News 2013 HBO Online,[9] television[10] Entertainment 1972 HuffPost Online News 2005 |
TMZ
Online Celebrity news 2005 CNET Online Tech news 1994 NPR Radio, online News 1970 The Hollywood Reporter Magazines, online Hollywood film 1930 Newsweek Magazines, online News 1933 The New Yorker Magazines, online News 1925 Time Magazines, online News 1923 U.S. News & World Report Magazines, online News 1948 |
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2 (18) WPBT
City: Miami, FL Owner: Community Television Foundation of South Florida Web Site: http://www.wpbt2.org/ Station Info: Digital Educational Full-Power - 1000 kW Subchannels: 2.1 PBS, 2.2 Create, 2.3 V-me |
4 (22) WFOR,,ID: "CBS 4"
City: Miami, FL Owner: ViacomCBS Web Site: https://miami.cbslocal.com/ Station Info: Digital Full-Power - 1000 kW Subchannels: 4.1 WFOR/CBS, 4.2 Start TV, 4.3 Dabl |
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6 (31) WTVJ ID: "NBC 6"
City: Miami, FL Owner: NBC Universal Web Site: https://www.nbcmiami.com/ Station Info: Digital Full-Power - 1000 kW Subchannels: 6.1 WTVJ/NBC, 6.2 Cozi, 6.3 LX |
7 WSVN (FOX)
City: Miami, FL Owner: Sunbeam Television Web Site: http://www.wsvn.com/ Station Info: Digital Full-Power - 31 kW Miami - Ft. Lauderdale TV Chan |
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8 WGEN ID: "Estrella TV Miami"
City: Key West, FL Owner: LBI Media / Liberman Broadcasting Station Info: Digital Full-Power - 7 kW Subchannels: 8.1 WGEN/Estrella TV |
10 WPLG ID: "Local 10"
City: Miami, FL Owner: BH Media Web Site: http://www.local10.com/ Station Info: Digital Full-Power - 156 kW Subchannels: 10.1 WPLG/ABC, 10.2 Me TV |
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17 (20) WLRN
City: Miami, FL Owner: Miami-Dade County Public Schools Web Site: http://www.wlrn.org/ Station Info: Digital Educational Full-Power - 870 kW |
18 (11) WDFL-LD ID: "Mira TV"
City: Miami, FL Owner: Francois Leconte Station Info: Digital Low-Power - 3 kW Subchannels: 18.1 Mira TV, 18.2 Me+U TV, 18.3 None, 18.4 RBC Satelital, 18.5 Blank |
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22 (3) WSBS ID: "Mega TV"
City: Key West, FL Owner: Spanish Broadcasting System Web Site: http://www.mega.tv/ Station Info: Digital Full-Power - 1 kW |
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25 WIMP-CD ID: "Cubana Television"
City: Miami, FL Owner: Sunshine Broadcasting Company Station Info: Digital Class A - 15 kW Subchannels: 25.1 Cubana TV, 25.2 SBN, 125.3 QVC, 25.4 None |
33 (32) WBFS ID: "My 33"
City: Miami, FL Owner: ViacomCBS Web Site: https://miami.cbslocal.com/ Station Info: Digital Full-Power - 1000 kW Subchannels: 33.1 MyNetworkTV, 33.2 Movies!, 33.3 Charge!, 33.4 TBD, 33.5 Circle |
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39 (19) WSFL ID: "SFL TV"
City: Miami, FL Owner: E. W. Scripps Company Web Site: http://sflcw.com/ Station Info: Digital Full-Power - 1000 kW Subchannels: 39.1 WSFL/CW, 39.2 Azteca America |
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41 WJAN-CD (Spanish) ID: "America TeVe"
City: Miami, FL Owner: Sherjan Broadcasting Company Web Site: http://www.americateve.com/ Station Info: Digital Class-A - 15 kW Subchannels: 41.1 America Teve/WJAN, 41.2 Teveo |
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44 WHDT-LP
City: Miami, FL Owner: MIG Broadcast Group / Guenter Marksteiner Station Info: Digital Low-Power - 15 kW |
45 WHFT
City: Miami, FL Owner: Trinity Broadcasting Network Web Site: http://www.tbn.org/ Station Info: Digital Full-Power - 1000 kW Subchannels: 45.1 WHFT/TBN, 45.2 Church Channel, 45.3 JCTV, 45.4 Enlace USA, 45.5 Smile of a Child |
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ID: "Telemundo City: Fort Lauderdale, FL
Owner: NBC Universal Web Site: http://www.telemundo51.com/ Station Info: Digital Full-Power - 1000 kW |
63 WBEC
City: Boca Raton, FL Owner: Broward County Public Schools Web Site: http://www.becon.tv/ Station Info: Digital Educational Full-Power - 1000 kW |
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ID: "Unimas 69"
City: Hollywood, FL Owner: Univision Communications Station Info: Digital Full-Power - 1000 kW Subchannels: 69.1 Unimas, 69.2 Bounce TV, 69.3 GetTV, 69.4 Grit TV |
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Warren, Christopher <[email protected]>
To:[email protected] Thu, Jul 28 at 1:58 PM Hiya Chris Coming up on 3pm -- getting antsy! Lol. Any feedback from artroom? Mike Yes those are examples of a super billboard and standard billboard. Linked below you will find our key market statistics for our owned SunSentinel products. https://drive.google.com/file/d/1g4yu-U1cNPw0ZacKFewADZLQ9ts3vh3f/view?usp=sharing I do not have the data readily available for the other sites. The campaign that we are activating is based on serving the ad to the individual user. Total site reach is not a metric we need to consider for this campaign. We are focused on reaching the exact person in the geography with an intent to vote in the Democrat primary. This person could access any of a number of sites. Christopher Warren |
Warren, Christopher <[email protected]> To:[email protected],Robert Millwee Thu, Jul 28 at 2:25 PM I added District 25 to the geography as we discussed. I can do cross device geotargeting on our owned sites $6 cost per thousand. If I add the audience targeting (democrat registered voters) it's $10 cost per thousand. The way I set up the campaign, we will distribute first to the available data targets at $10 and then revert to the geography at $6 per thousand on our owned sites. This will allow us to serve more than the impressions on the plan. https://docs.google.com/presentation/d/1iIs-p9ChBvDYo1e2q5Bh7GFsaioYWR75s7NQ-8Y-7Ig/edit?usp=sharing I sent a rquest to rush the creative assets. I will send the creative for approval as soon as it is received. Let me know if you have any questions. Christopher Warren |
CAMPAIGN IS NOW ONE DAY FROM EXPECTED LAUNCH DATE, AND SS HAS NOT PROVIDED PROMISED ART FOR APPROVAL
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W Michael Trout <[email protected]>
To: MikeTroutforCongress, Christopher Warren Sat, Jul 30 at 7:28 AM Chris - do you have an established digital rate or volume CPM discount for numbers larger than our anticipated buy? For example, if a buy were $2500 - $3000 is there any significant break off of $6 PM and $10 PM? Geographical vs Data Layer? $3000 - $3500? $3500 - $4000? Etc. Curiousity. Mike |
From: "Warren, Christopher" <[email protected]>
To: "W Michael Trout" <[email protected]> Sent: Sun, Jul 31, 2022 at 12:33 PM Subject: Re: Broward Demographics We have the demo and data maps for the districts built out and are ready to activate. The only break available for political advertising is from using Run of Site only on SunSentinel.com at the ($1,000 per order minimum) to using the advanced demographic and geotargeting premium news extension by meeting the ($2,000 per order minimum). The more money that we add to the order, the more tactics we can include. For example, democrat registered voters, male or female or issue based demographic information. We really need to be at $4,000 to set up the campaign absolutely correctly - $2k per candidate. Christopher Warren |
CAMPAIGN IS NOW TWO DAYS OVER EXPECTED LAUNCH DATE
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[email protected] <[email protected]>
To:Warren, Christopher Mon, Aug 1 at 1:59 AM Chris PLEASE PLEASE PLEASE Let's talk as soon as possible, if you have art, or ready to discuss logic, call me (not just text or email -- I don't want to miss you!) Mike We're in danger of losing the moment to get this out. |
On Mon, Aug 1, 2022 at 10:19 AM, Warren, Christopher
<[email protected]> wrote: Good morning. FPL is doing tree work on my street and has cut the power. I will have everything to you as soon as power is restored and will call to discuss as soon as I sent everything over. [email protected] <[email protected]> To:[email protected] Mon, Aug 1 at 12:17 PM So you have art? W Michael Trout <[email protected]> To: Robbie Millwee Mon, Aug 1 at 12:40 PM He says a few more mins for artwork and complete proposal. |
CAMPAIGN IS NOW THREE DAYS OVER EXPECTED LAUNCH DATE
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From: "Warren, Christopher" <[email protected]>
To: "W Michael Trout" <[email protected]> Sent: Mon, Aug 1, 2022 at 12:22 PM Subject: ORDER: Political: Trout and Willhee campaign Please review and reply APPROVED to secure the following placement. By placing an Insertion Order for print, digital and / or preprint advertising, you accept and agree to the terms and conditions at: http://www.tribpub.com/ad-io-terms - These terms and conditions may be updated from time to time. Your Insertion Order will be subject to the Terms and Conditions that are in effect on the date of your Insertion Order. Account Name: Mike Trout for Congress Campaign (FL CD-23) (CU80147050)CU Number: CU80147050 SA ID: 00360 Warren Payment Method: Electronic Check Campaign Name: Trout for Congress Schedule Total Investment: $1,000 Order Notes: Political: 50SOV Trout and Millwee asset distribution -- Millwee for Congress (CU80147199)CU Number: CU80147199 SA ID: 00360 Warren Payment Method: Electronic Check Campaign Name:Millwee for Congress Schedule Total Investment: $1,000 Order Notes: Political: 50SOV Trout and Millwee asset distribution Product/Section Date(s) Color-Size Investment Per Material Source Description Position Request Digital Premium News Network 8/1 - 8/23 Full Display Assets $10cpm Build Political 200,000 estimated impressions Total $2,000 Notes: Political: Full Display Assets - geotarget FL District 23 and FL District 25 - 1st tier distribution Democrat Registered Voters - 2nd tier open geotarget premium news network Art to distribute at 50% SOV within geography |
On Monday, August 1, 2022 at 12:55:03 PM EDT, Warren, Christopher <[email protected]> wrote:
see attached - millwee ads Trout ads to follow -- Christopher Warren ART IS TERRIBLE - LACKING IN ANY DECENT PRODUCTION VALUES SCREENSHOTS SHOWN SEPARATELY BY MONDAY 2 PM, I DECIDE I HAVE TO BUILD ART MYSELF W Michael Trout <[email protected]> To: Warren, Christopher Mon, Aug 1 at 2:18 PM what is the pixel size of V7 vs V5? [email protected] <[email protected]> To: Warren, Christopher, MikeTroutforCongress Bcc: Robbie Millwee Mon, Aug 1 at 5:44 PM chris really don't like any of the creative. can you take the two attachments marked "final" and size them to go side by side on a 728 x 90 leaderboard for some reason I can't size them exactly with my tools but they do fit on ads served in district 25, use an image with robbie's ad to the left, and for ads served in district 23, place my ad to the left I need to see and approve final art from your end. I'll conference with robbie in a few mins and we'll decide if we're going with $2000 or $4000. ps -- our ads already contain the legally required disclaimers, so please don't add anything within the borders of art, but if you want to display a "paid political advertising" notice (which does not conform to FEC rules) we don't mind if you place that above or below our banners. we're not going with any other sizes for the moment, we want desktop distribution and leaderboards only. i will continue to try to develop ads in the sizes available, but we don't want to lose any more time. |
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[email protected] <[email protected]>
To:Christopher Warren Thu, Aug 4 at 4:12 AM Morning Chris Ok, I put 1 point borders around all the art, and you should see it reflected and ready to download at bucksaverdigitalmedia.weebly.com As we are nigh upon the order, I took the time to review the Service agreement, and digital contents stuff you said to check, and I do have more technical questions now about just how much control I will have over deployment once the order is placed. I could not get the site http://www.tribuneinteractive.com/specs to actualize, and I wanted to ask about that, I seemed to understand that was where tribpub publicly publishes the advertising rates. I really am still not 100% sure about whether to go with the general distribution at $6/M vs the blended rate. You can't swing a dead cat in Broward county without hitting three Dems before you get one Republican. I think it's time we could have a sit down to go over these details if that's ok -- if you're available this morning would be great. I'm as anxious as you probably are to get this thing in motion. If you're available please call because I've been up working all nite and sooner or later I have to take a catnap -- and if that happens I won't hear a text, and I won't see an email -- but the phone ringing usually gets my attention. Mike |
On Thu, Aug 4, 2022 at 9:21 AM, Warren, Christopher <[email protected]> wrote: I have a 10:15am meeting. I will call you around 11 so that you can get some sleep. Try this link to access the spec page. https://tribuneinteractive.com/specs/ I spoke with Robbie last night and he approved the plan via phone. I still need a returned email with the word APPROVED showing an approval of the plan. You will have access to a reporting dashboard. If you want to make a change, you can email me and I will have the data engineer from my team make any changes. Talk to you soon. chris (I'M STILL UNDER THE IMPRESSION, AS IT WAS REPRESENTED TO ME OVER AND OVER AGAIN, THAT I WILL SOON HAVE ACCESS TO A LIVE REPORTING DASHBOARD, AND I DON'T NOTICE THAT IN THIS PHRASE THE TERM "LIVE" IS NOT USED.) [email protected] <[email protected]> To:[email protected] Thu, Aug 4 at 12:59 PM Ok, just want to verify that I will have control of the flow - for ex. for first deployment i want 25,000 marquees deployed to cd 25 and cd23. 8 hours later 25,000 to select cities or zip codes (possibly to coincide w local campaign or news events, etc. I need to granularly control that deployment. |
CAMPAIGN IS NOW SIX DAYS OVER EXPECTED LAUNCH DATE
This is the art that I had ALREADY PRODUCED for MILLWEE Campaign prior to engaging with SunSent
And THESE are the "REWORKED" art assets that the presumably professional Artroom at Sun Sentinel produced.
Clik 4 Lightbox
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Clik 4 Lightbox
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Clik 4 Lightbox
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Clik 4 Lightbox
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Clik 4 Lightbox
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CAMPAIGN NOW 7 DAYS OVER EXPECTED LAUNCH DATE, I AM FURIOUSLY WORKING TO PRODUCE THE ART THAT SS SHOULD HAVE PROVIDED
WE (2 CANDIDATES) WERE READY TO START AD CAMPAIGN ON JULY 29, WHETHER OR NOT FULL ART SET WOULD HAVE BEEN READY
WE (2 CANDIDATES) WERE READY TO START AD CAMPAIGN ON JULY 29, WHETHER OR NOT FULL ART SET WOULD HAVE BEEN READY
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[email protected] <[email protected]> To: Warren, Christopher Thu, Aug 4 at 4:13 PM APPROVED (altho i still have questions) VOTE :: W Michael 'Mike' Trout Florida's NEW 23rd Congressional District MikeTroutforCongress.com [email protected] <[email protected]> To:Warren, Christopher, MikeTroutforCongress Cc:Robert Millwee Fri, Aug 5 at 10:05 AM Chris Please change the click through for my side (CD-23) to campaignforgoodgovernment.com as miketroutforcongress.com is experiencing some issues. Also, the link you sent me for trib interactive specs didn't seem to have the info we discussed When will I have credentials to view campaign deployment plans and give deployment preferences? Have the engineers downloaded the updated art from bucksaverdigitalmedia.com? Please call when you can and update (apparently my cards have not yet been processed, I haven't got any alerts from the bank -- what gives with that? Please call soon as you can, thx. Mike On Friday, August 5, 2022 at 09:00:31 AM EDT, Warren, Christopher <[email protected]> wrote: If you have specific deployment requirements, please send them to me ahead of time. Our engineers are setting up the campaign and they are setting up to distribute to the best deployment for distribution within the specified area. The sizes will currently be distributed based on the sizes available to the specified audience. Christopher Warren IT MAY NOT BE OBVIOUS TO THE CASUAL READER, BUT THE REASON I WANTED TO MAKE THIS INITIAL DEPLOYMENT USING THESE GEOFENCES IS PRECISELY BECAUSE GEOFENCING IS THE MOST BASIC ATTRIBUTE OF EVERY DIGITAL AD. BY COMPARTMENTALIZING MY/OUR DISTRIBUTION IN THIS WAY, I BELIEVED THAT I COULD TRACK (ON THE ELUSIVE LIVE REPORTING DASHBOARD) JUST WHERE IN OUR DISTRICTS OUR ADS WERE PERFORMING (OR NOT PERFORMING), AND WHICH ADS (THEY WERE SUPPOSED TO RUN IN ROTATION) PERFORMED BEST (OR WORST). |
ON FRIDAY, AUG 5, EIGHT DAYS AFTER EXPECTED LAUNCH, I PROVIDED THIS DEPLOYMENT PLAN AS AN EXPERIMENTAL LAUNCH FOR WEEKEND, AND I ALSO COMMUNICATED TO CHRIS THAT ASIDE FROM WANTING HOME-BASED DESKTOP AND TABLET DISTRIBUTION (NO CELL-PHONES), THAT WE WANTED TO SERVE TO ONLY UNIQUE VISITORS (NO "REMARKETING") AS WE SIMPLY DIDN'T HAVE THE BUDGET TO SERVE THE SAME ADS OVER AND OVER TO INDIVIDUAL VIEWERS. IN TEXTS, EMAILS, AND ON THE PHONE, HE SAID THERE WAS NO PROBLEM WITH THE INSTRUCTIONS.
HERE'S INITIAL ORDER FOR WEEKEND WE'LL UPDATE ON MONDAY INITIAL DEPLOYMENT :: THESE SIZES ONLY (ALL LEADERBOARDS AND MARQUEE SIZE BANNERS) SHARED MARQUEES (SXS) SHARED LEADERBOARDS SHARED SUPERLEADERBOARDS PREMIUM NEWS SITES ONLY ONLY TO DESKTOPS - WINDOWS, MAC, LINUX, AND OTHERS. 12,000 IMPRESSIONS TO CD-25 12,000 IMPRESSIONS TO CD-23 SUN SENTINEL RUN OF SITE 10000 IMPRESSIONS TO CD-25: 1000 DOWNTOWN COOPER CITY - 1 MILE RADIUS 1000 DOWNTOWN DANIA BEACH - 1 MILE RADIUS 1000 DOWNTOWN HALLANDALE BEACH - 1 MILE RADIUS 1000 DOWNTOWN HOLLYWOOD - 1 MILE RADIUS 1000 DOWNTOWN MIRAMAR - 1 MILE RADIUS 1000 DOWNTOWN PEMBROKE PINES - 1 MILE RADIUS 1000 DOWNTOWN PLANTATION - 1 MILE RADIUS 1000 DOWNTOWN WEST PARK - 1 MILE RADIUS 1000 DOWNTOWN WESTON - 1 MILE RADIUS 1000 UNINCORPORATED AREAS OF CD-25 SUN SENTINEL RUN OF SITE 21000 IMPRESSIONS TO CD-23: 1000 DOWNTOWN DELRAY BEACH - 1 MILE RADIUS 1000 DOWNTOWN BOCA RATON - 1 MILE RADIUS 1000 DOWNTOWN COCONUT CREEK - 1 MILE RADIUS 1000 DOWNTOWN CORAL SPRINGS - 1 MILE RADIUS 1000 DOWNTOWN PARKLAND - 1 MILE RADIUS 1000 DOWNTOWN CORAL SPRINGS - 1 MILE RADIUS 1000 DOWNTOWN DEERFIELD BEACH - 1 MILE RADIUS 1000 DOWNTOWN FT LAUD - 1 MILE RADIUS 1000 HILLSBORO BEACH - 1 MILE RADIUS 1000 DOWNTOWN FT LAUD - 1 MILE RADIUS 1000 DOWNTOWN LAUDERHILL LAKES - 1 MILE RADIUS 1000 DOWNTOWN LAUDERHILL - 1 MILE RADIUS 1000 DOWNTOWN LIGHTHOUSE POINT - 1 MILE RADIUS 1000 DOWNTOWN MARGATE - 1 MILE RADIUS 1000 DOWNTOWN NORTH LAUDERDALE - 1 MILE RADIUS 1000 DOWNTOWN OAKLAND PARK - 1 MILE RADIUS 1000 DOWNTOWN PARKLAND - 1 MILE RADIUS 1000 DOWNTOWN POMPANO BEACH - 1 MILE RADIUS 1000 DOWNTOWN SUNRISE - 1 MILE RADIUS 1000 DOWNTOWN TAMARAC - 1 MILE RADIUS 1000 DOWNTOWN WILTON MANORS - 1 MILE RADIUS AFTER THESE DEPLOY, HOLD FOR MONDAY ORDER UPDATE |
DAYS LATER SUN SENTINEL SAID IT WAS NOT POSSIBLE TO DEPLOY THIS WAY, DEPRIVING ME OF ANY STRATEGIC CONTROL AT ALL
CAMPAIGN IS NOW EIGHT (8) DAYS OVER EXPECTED LAUNCH DATE, MAIL-IN VOTING IS UNDERWAY
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[email protected] <[email protected]>
To: Christopher Warren, Robert Millwee, MikeTroutforCongress Fri, Aug 5 at 2:05 PM PS -- CAN I ADD KEYWORDS TO (UNEXCLUSIVELY) FOLLOW EDITORIAL STORIES ON RUN OF SITE? CD-25: KEYWORDS - ROBERT MILLWEE, DEBBIE WASSERMAN SCHULTZ, VOTING CD-23: KEYWORDS - MIKE TROUT, JARED MOSKOVITZ, BEN SORENSEN, VOTING On Fri, Aug 5, 2022 at 2:12 PM, Warren, Christopher <[email protected]> wrote: It is a different type of campaign. Using contextual targeting will increase the cost per thousand for the entire campaign and will reduce the number of available impressions without much gain as the number of impressions available will be minimal. [email protected] <[email protected]> To:Christopher Warren Cc:[email protected], [email protected], Robert Millwee Fri, Aug 5 at 7:18 PM Actually, when I first mentioned my interest and inquired about using keywords as a tool for ads to follow editorial content, among the first times we spoke, you answered that yes we could do that a number of different ways, but you did not mention that it was a premium feature. It can't add a significant amount amount of cost to your side, but is a desirable feature that you ought to be highlighting to clients as one of the many remarkable capabilities of digital reach. Instead, you're now telling me its not worth the trouble. Lol. [email protected] <[email protected]> To:[email protected] Fri, Aug 5 at 6:48 PM Ok, that reminds me I still have not seen the publicly available digital rates noted in the TOS. |
ON FRIDAY AUG 5 NEARING LATE AFTERNOON, I BECAME CONCERNED (FREAKING OUT) THAT YET ANOTHER DELAY WOULD HINDER THE LAUNCH OF OUR AD CAMPAIGN. I FELT I HAD TO REACH OUT TO THE REGIONAL SOUTHEAST VICE PRESIDENT OF ADVERTISING TO SEE IF HE COULD GET OUR ADS UP AND RUNNING.
[email protected] <[email protected]> To:[email protected] Bcc:Robert Millwee Fri, Aug 5 at 3:33 PM Mr Karabag I'm going to be very disappointed if my ads can't be rolling by tonight, I first wrote to you on July 24, and Chris told me then we could be up and running in 3 days. This is critical to us. ORDER @ HTTP://bucksaverdigitalmedia.weebly.com VOTE :: W Michael 'Mike' Trout Florida's NEW 23rd Congressional District MikeTroutforCongress.com From: Karabag, David <[email protected]> To: [email protected] <[email protected]> Cc: Christopher Warren <[email protected]> Sent: Friday, August 5, 2022 at 03:57:01 PM EDT Subject: Re: Fw: SUN SENTINEL ADS (WITH BUTTON/BANNER ADS) (DKARABAG) Good Afternoon Mike, I just talked to Chris, he did say he was working on getting the ad live as we speak. I have copied him on my reply, he will have the most current information updates for you. Best Regards and Good Luck! Dave Karabag Regional Vice President of Advertising |
GETTING THE VICE PRESIDENT IN ON THE GAME TURNED OUT NOT TO BE ENOUGH. AS I WROTE THE FOLLOWING EMAIL I BELIEVED THAT OUR AD CAMPAIGN HAD STARTED RUNNING, BUT IN FACT, THE ENGINEERING DEPT HIT A SNAG, AND NOTHING WENT OUT OVER THE WEEKEND.
CAMPAIGN IS NOW NINE DAYS OVER EXPECTED LAUNCH DATE (July 29)
ON SUNDAY, AUG 7, I RECEIVED THIS DISTRESSING NOTICE FROM THE PALM BEACH COUNTY SUPERVISOR OF ELECTIONS:
"Early Voting for the August 2022 Primary Election begins this Monday, August 8, 2022."
CAMPAIGN IS NOW NINE DAYS OVER EXPECTED LAUNCH DATE (July 29)
ON SUNDAY, AUG 7, I RECEIVED THIS DISTRESSING NOTICE FROM THE PALM BEACH COUNTY SUPERVISOR OF ELECTIONS:
"Early Voting for the August 2022 Primary Election begins this Monday, August 8, 2022."
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[email protected] <[email protected]>
To:Christopher Warren, David Karabag, MikeTroutforCongress, Robert Millwee Mon, Aug 8 at 7:06 AM CHRIS I ACCIDENTALLY INCLUDED 3 NON SHARE MARQUEES IN THE ART INVENTORY TO SWITCH IN -- THE COMPLETE SET OF 6 shared pieces now reflecting on page HTTP://BuckSaverDigitalMedia.Weebly.com/Deployment.html What time do you anticipate having dashboard credentials for me, it's already aug 8 and early voting starts today it's critical that we have our strategy and execution in place. Mike [email protected] <[email protected]> To:Warren, Christopher Mon, Aug 8 at 9:19 AM https://bucksaverdigitalmedia.weebly.com/deployment.html NOT SURE WHAT YOU MEAN ABOUT REPORTING, I'M LOOKING FOR WEEKEND DATA FIRST TO DECIDE HOW TO SET UP CAMPAIGN GOING FORWARD -- DON'T YOU HAVE A LOGIN CREDENTIAL FOR ME? I HAD A BAD FEELING ABOUT THE FACT THAT OUR WEBSITE STATISTICS (VISITOR TRAFFIC) HAD NOT REGISTERED ANY SIGNIFICANT BUMP OVER THE WEEKEND. IT'S NOW 13 DAYS SINCE THE AD CAMPAIGN WAS SUPPOSED TO LAUNCH. BY 11:51 AM, I'M AGAIN SO FRUSTRATED THAT I REACH OUT TO THE VICE PRESIDENT OF ADVERTISING. AT THIS POINT, I STILL DON'T KNOW THAT THE CAMPAIGN DID NOT START OVER THE WEEKEND. BUT I BELIEVE PERSONNEL AT SUN SENTINEL KNEW, AND SHOULD HAVE NOTIFIED ME FRIDAY NIGHT. |
On Monday, August 8, 2022 at 07:43:12 AM EDT, Warren, Christopher <[email protected]> wrote:
I’m working on your requests this morning. Chris [email protected] <[email protected]> To:David Karabag Mon, Aug 8 at 11:51 AM Would you mind sharing your cell with me? I can save it so I'll recognize if you call. My number is 561-929-8985, if you just want to shoot me a text I'll save. I'm frustrated at the delays and bottlenecks at every step of this process. I was hoping to have reporting data on friday for the campaign that was supposed to begin for the weekend. Didn't happen. Now the campaign was apparently deployed over the weekend, and I still don't have access to the data, but Chris seems to indicate that he does have data that tells him that he should use different optimizations (and has implemented apparently) without my informed consent. I clearly asked him NOT to spend down our assets until I have had a chance to study the limited deployment that I asked for on Friday. If the data is not favorable, then I'm happy to consult with professionals -- but it's me that has to make the decisions, especially inasmuch as I also have a duty of care to my joint campaign partner in spending his funds. There's really been too many questions that I don't get good answers to. I don't really have time to waste, but that doesn't mean I have the luxury of making data - free decisions. I don't believe I'm being a difficult client, but this is the first time I've ever purchased a million of anything, and I don't want to all blow out the window before I know where it went. Mike |
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[email protected] <[email protected]>
To:Karabag, David Mon, Aug 8 at 12:17 PM appreciate. On Monday, August 8, 2022 at 12:09:05 PM EDT, Karabag, David <[email protected]> wrote: Hi Mike, I will need to reach out to Chris and my management team for South Florida, I am happy to chat, but really Chirs and his manager Ilene Greenberg are actually close to it. I don't know what when the campaign was pushed, it is normally 2 days from approved creative to go live, then a dashboard can be generated about 2 days later is our standard SLA, but again I am not sure of what conversations. I will reach out to them and have them get back to you with updated information. Thanks Dave Karabag [email protected] <[email protected]> To:Karabag, David Mon, Aug 8 at 12:51 PM There's a serious lack of communication between the front room and the back room apparently. The ads I was assured were running on the weekend never ran. [email protected] <[email protected]> To: Christopher Warren, Ilene Greenberg, Karabag, David Mon, Aug 8 at 1:03 PM As I understand it, the ball was dropped on Friday afternoon - evening. Why that didn't trigger remedial action, I don't know. Engineering had a failure launching. I felt that something was wrong all weekend, as none of my stats were showing any changes in activity at all. |
[email protected] <[email protected]>
To:Warren, Christopher Cc: Ilene Greenberg, Karabag, David Mon, Aug 8 at 2:29 PM i need that dashboard On Monday, August 8, 2022 at 02:26:34 PM EDT, Warren, Christopher <[email protected]> wrote: Yes - the ads are serving. Christopher Warren [email protected] <[email protected]> To:Warren, Christopher Cc: Ilene Greenberg, Karabag, David Mon, Aug 8 at 4:49 PM dashboard? From: "Warren, Christopher" <[email protected]> To: "[email protected]" <[email protected]> Sent: Mon, Aug 8, 2022 at 5:20 PM Subject: Dashboard login See below for login information: https://analytics.tribpub.com/client/analytics/dis/#/login Email: [email protected] Password: FYI-FOOLME-ONCE (client can edit their user settings at any time to change their password) The dashboard is set up and will begin populating tomorrow. It takes a bit of time for the dashboard to connect to the server then it will begin updating. Christopher Warren |
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From: "Warren, Christopher" <[email protected]>
To: "[email protected]" <[email protected]> Sent: Mon, Aug 8, 2022 at 8:08 PM Subject: pacing See below - We are working on the campaign to optimize and increase delivery. It is delivering very conservatively using only desktop and the limited sizes. Hi Chris, we're off to a slow start, so far, 60 impressions. I'm in the process of optimizing though this evening; I'm hoping to deliver up to the pace of ~6k impressions/day. [email protected] <[email protected]> To:Christopher Warren Tue, Aug 9 at 8:39 AM Is there a separate dashboard analytic for Google Ads? Mike [email protected] <[email protected]> To:Christopher Warren Tue, Aug 9 at 9:31 AM Dont know what time we stopped serving/sending - but no change in reporting last hour. W Michael Trout <[email protected]> To:Christopher Warren,MikeTroutforCongress Tue, Aug 9 at 11:43 AM I definitely DON'T understand whats going on w this (dashboard) [email protected] <[email protected]> To: Christopher Warren, Ilene Greenberg, Karabag, David Tue, Aug 9 at 1:10 PM Dave and Ilene Just spoke to Chris and as I said to him -- he's a salesman, who's done his job selling me advertising. It is not appropriate nor efficient for him to micromanage the technical deployment of the campaign, and so in the recognition that this campaign is not achieving any of the expected metrics, I am requesting access to someone who can help me optimize asap. Chris is out selling advertising -- I need to be in contact with a technical expert who has access to the switches. The election is aug 23, and obut of 500,000 possibe assets, you have served MAYBE 983 O and O, and 46 premium site impressions, as far as I can see. I can hand out paper flyers faster than that. What can be done? Time is of the essence. Mike |
On Tuesday, August 9, 2022 at 01:31:51 PM EDT, Greenberg, Ilene <[email protected]> wrote:
Mike -thank you for running your campaign with the SunSentinel Media Group. While we certainly understand your concern with the metrics, your campaign started very recently and it typically takes several days for our engineers to gather the needed data before we would suggest making any changes. The dashboard that you are looking at updates at scheduled times and not in real time so the results will be very different as the days go on. We promise we will deliver in full so if after a few days, our team recommends changes, we will work with you to do so to your satisfaction. Chris will always be your point person as he was the one who worked with you to determine the targeting for your campaign - our engineers just fulfill the request. Hopefully to make you feel more comfortable, we run 100s of campaigns each month and we look forward to another successful campaign with you. Thank you. Ilene Greenberg Manager, Media Sales [email protected] <[email protected]> To:Greenberg, Ilene Cc:Christopher Warren, Karabag, David Tue, Aug 9 at 3:51 PM To my knowledge, I have never defined a Term for the order. Can you tell me what term you are working on, because people are already voting. To my knowledge I have never received a copy of any specific promise, only acknowledged that I would abide by general SS terms and conditions -- but nothing similar to a Service-Level-Agreement. From my end, let me summarize what I understand as the representations made to me -- that for $4000 we would generate assets to deliver 500,000 impressions (250,000 to each of 2 congressional districts) to unique viewers as soon as possible (I first wrote to Mr Karabag on July 24, and the next day Chris made contact with me and said we could have ads up and running in 3 days. I already had suitable art for Robbie's campaign, but upon the offer of free ad building, I suggested that if anyone was inspired to work on MY ads that I would be happy to see. After days and days of waiting for art to come back, I was disappointed to see that you had not provided any ad building service to MY ads, but had in fact dismembered the perfectly fine ads that I had built for robbie. So then I spent 2 days and 2 nites updating the art and that brought us to thursday or friday of last week, when I was promised that ads would run on the weekend, but apparently did not. now we're nearly at the end of Tuesday, and there is still no reliable data of what has or has not been served. Am I missing anything here? There was no "overnite update" on Sunday nite. There was no overnite update last night. I really have no idea what you're referring to as the "term of the campaign." I can't believe you can't look into the backend of the system and give me a ballpark estimate of what is happening, which I have been trying to find out all day, and in a few minutes you'll all go home for 12 hours, and I still won't know anything. |
FIRST TIME I HEARD ANY INDICATION THAT THE LIVE REPORTING ACTOR'S DASHBOARD ISN'T LIVE AT ALL. SINCE JULY 25 (ON OR ABOUT), WHEN CHRIS DESCRIBED IT AS A LIVE REPORTING AND PERFORMANCE DASHBOARD IN OUR FIRST FEW TEXTS - 16 DAYS AGO.
CAMPAIGN IS NOW 10 DAYS OVER EXPECTED LAUNCH DATE.
CAMPAIGN IS NOW 10 DAYS OVER EXPECTED LAUNCH DATE.
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On Tuesday, August 9, 2022 at 03:25:07 PM EDT, Greenberg, Ilene <[email protected]> wrote:
Mr Trout, As mentioned in my last reply, the dashboard does not update in real time. Iit updates overnight and will be current for anything that ran the day prior and before. It is millions of pieces of data across our organization that are pulled in so we do it that way for efficiency and dashboard performance. We will deliver the entire campaign and work to pace it across the entire term of the order. We are very diligent to make sure that we are reaching the target audience and geography, if that individual is not identified we don't serve an ad, and we are targeting a tight radius for you. If we see after a couple of days we are not pacing we will make changes to expand delivery, but still maintain the targeting that best matches your goals. It causes more issues to constantly optimize for delivery on campaigns with tight geographies such as this. I promise you we are on top of this, we do this every day and will make sure we get the message in front of the number of people we have committed to reach. Thanks, Ilene Greenberg Manager, Media Sales |
From: "Warren, Christopher" <[email protected]>
To: "[email protected]" <[email protected]> Sent: Wed, Aug 10, 2022 at 9:59 AM Subject: Campaign update See below from our engineering team. I have also attached screenshots showing placements for both campaigns. You will see one of the placements was on Fox News. (The other examples in this set are CBS Sports, Business Insider and CNET) On the surface, the Fox placement would not be a good channel for you as it leans highly conservative. We have layered registered Democrat voters into the distribution set for this placement. This means, the person served the ad is Democrat Intent which increases the power of your message. In this instance, you have a Democrat voter engaging with conservative media while being served a message (your ad) that will best resonate with their interests. We are monitoring the campaign very closely with constant optimization and will send updates as it progresses. chris |
TOO LITTLE, TOO LATE. THIS WHOLE CAMPAIGN SHOULD HAVE BEEN FINISHED BY AUG 5, AT THE LATEST AUG 7.
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Good morning,
I checked the dashboard and the data did fetch but it's still missing some of the data I know this client is anxiously awaiting proof of campaign deliverables; so I'm attaching the raw campaign data from the platform, as well as the screenshots of placements the campaigns have served so far. As I mentioned to you previously, we were having an issue getting the volume of impressions going. To help fix that, I did reach out to our political programmatic team to further optimize delivery these campaigns. The bulk of these impressions did begin mid-day yesterday and are currently serving on schedule. High-Level Stats: Trout: 4,943, 8 clicks, 0.16% CTR Millwee: 6,768, 12 clicks, 0.18% CTR Updated Click-Thru I did get the updated link yesterday as well for the Trout campaign and have processed the change. Thanks, Hira Mendoza Sr. Mgr. Operations, Digital Services Tribune Publishing | COE South |
W Michael Trout <[email protected]>
To:Christopher Warren Thu, Aug 11 at 4:52 AM Chris - I can already tell theres problems as the crash in site visitors indicates around midnite. Please get to the bottom of this as soon as you're up. [email protected] <[email protected]> To:Christopher Warren,Ilene Greenberg,David Karabag,[email protected] Thu, Aug 11 at 9:24 PM This art was supposed to be discarded LAST FRIDAY (SCREENSHOT) I HAVE LOOKED FOR ANY DATA UNDER THE DISPLAY TAB EVERY DAY, AND TODAY WAS THE FIRST DAY THERE WAS ANYTHING POPULATED ON MY END TO SEE -- OR I WOULD HAVE REPORTED THIS DAYS AND DAYS AGO. PLEASE MAKE GOOD ON THIS. I CAN'T REALLY BELIEVE IT. |
WRONG ART - DISCARDED -- CLICK FOR LIGHTBOX
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CNET WRONG ART BUTTON -- CLICK FOR LIGHTBOX
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FOX NEWS WRONG ART BUTTON -- CLICK FOR LIGHTBOX -- SALES SEEMED TO INDICATE THEY KNEW I DID NOT WANT TO ADVERTISE ON FOX
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WRONG ART - NOT SHARED -- CLICK FOR LIGHTBOX
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NO GEOFENCE DATA IN DASHBOARD - NO LOG FILES PROVIDED - IT'S ALL GASLIGHTING
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[email protected] <[email protected]>
To:Warren, Christopher Thu, Aug 11 at 9:50 AM APPROVED On Thu, Aug 11, 2022 at 9:49 AM, Warren, Christopher <[email protected]> wrote: 1 - Change Trout Click through page to - bucksaverdigitalmedia.weebly.com 2 - open inventory to tablets 3 - restrict to sizes on the following deployment page - https://bucksaverdigitalmedia.weebly.com/deployment.html 4 - add UTM codes for each of the targeting selections on the deployment page - https://bucksaverdigitalmedia.weebly.com/deployment.html 5 - Increase impressions to 100,000 per day over the next 5 days - utilizing the deployment assets from -https://bucksaverdigitalmedia.weebly.com/deployment.html Christopher Warren |
[email protected] <[email protected]>
To:Greenberg, Ilene, [email protected] Cc: Christopher Warren, Karabag, David Fri, Aug 12 at 1:36 PM SUBJECT: URGENT: PAUSE CAMPAIGN NOW [email protected] <[email protected]> To:Warren, Christopher Cc: Greenberg, Ilene, [email protected], Karabag, David Fri, Aug 12 at 2:44 PM PAUSE THE CAMPAIGN. Targeting is NOT the only issue here. As of YESTERDAY morning, you are serving ADS that were ordered discarded LAST Thursday or Friday, which is unnaceptable. See screenshot you sent me yesterday morning at 6am. BTW, the SLA overview most definitely indicates that the reporting dashboard is a LIVE feature The discarded ads are still listed and pictured in the Display tab of my tribpub dashboard, so I can hardly expect to feel that there is any reason NOT to pause the campaign until we can work out the kinks. |
I UNEQUIVOCABLY ORDERED A PAUSE IN THE CAMPAIGN -- AND NO-ONE PAID THE LEAST BIT OF ATTENTION
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On Friday, August 12, 2022 at 02:02:40 PM EDT, Warren, Christopher <[email protected]> wrote:
Mr. Trout - Per our conversation. Targeting only home access servers is not a targeting option, people logging in from work within the geographic region is not necessarily a bad thing or these could be people logged on at home possibly utilizing work based equipment. We are delivering within your area to put your message in front of as many people in the district as possible that will engage with your message. Pausing the campaign will not allow us to change the targeting as we are targeting based on the KPIs. Christopher Warren DO I HAVE TO REMIND YOU THAT YOUR OWN PROMOTIONAL MATERIALS MENTION TARGETING STAY AT HOME MOMS? HOW IS THIS NOT A TARGETING OPTION? |
[email protected] <[email protected]>
To:Christopher Warren Fri, Aug 12 at 5:42 PM $4000 and this is who we're reaching. And you say it's running great. 5 cities of the 21 in my district. i don't think your targeting strategies are working AT ALL. Warren, Christopher <[email protected]> To:[email protected],[email protected] Mon, Aug 15 at 2:50 PM see below - with revised distribution end dates of the 19th We are continuing forward with the campaign to optimize delivery without a stop. Thank you chris GREAT. BUT I TOLD YOU TO STOP. ON AUGUST 12. |
NO GEOFENCE DATA IN DASHBOARD - NO LOG FILES PROVIDED - IT'S ALL GASLIGHTING
INADEQUATE SERVICE LEVEL AGREEMENT - NOT PROVIDED UNTIL AUG 12
INADEQUATE SERVICE LEVEL AGREEMENT - NOT PROVIDED UNTIL AUG 12
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Warren, Christopher <[email protected]>
To:W Michael Trout Tue, Aug 16 at 8:53 AM The campaign is running. I just spoke with the engineer on the account to verify. IT MAY WELL BE RUNNING. BUT IT'S NOT PERFORMING. Warren, Christopher <[email protected]> To:[email protected] Wed, Aug 17 at 6:02 PM Millwee O&O: 93,020, 19 Clicks, 0.02% CTR [121,282 Remaining Impressions] Programmatic: 86,737 Impressions, 50 Clicks, 0.06% CTR [~2k remaining impressions] Trout O&O: 139,919, 54 Clicks, 0.04% CTR [123,057 Remaining Impressions] Programmatic: 53,805 Impressions, 29 Clicks, 0.05% CTR [6651 remaining impressions] NONE OF YOUR SERVICES WERE VALID, BECAUSE THEY WERE ALL FLAWED. Warren, Christopher <[email protected]> To:[email protected] Thu, Aug 18 at 9:54 AM Please see below and let me know if you want me to proceed with the requested landing page change to miketroutforcongress.com . The change will remove your campaign from live status resulting in lost delivery time while the campaign works to reoptimize. Each time we make updates we essentially pull the lines from deploying and then the ads need to clear approval again before they will continue serving impressions. We can request to update the landing page but it will result in a delay of delivery for the campaign. Let me know how to proceed. Thank you chris DID NOT SEEM TO MATTER WHAT I SAID FROM THE START OF THIS FLAWED EXPERIENCE, SO I ABSTAINED. MY ORDERS WERE TO PAUSE ON AUG 12. |
Warren, Christopher <[email protected]>
To:[email protected] Cc:David Karabag,Ilene Greenberg,[email protected] Tue, Aug 16 at 4:02 PM The cube size will continue to show on the dashboard as historical data as it did distribute early in the campaign. We provided makegood impressions against the original delivery in the newly released revision. YOU ARE MISTAKEN. ASSETS ONLY SHOW IF THEY WERE USED IN THE SELECTED DATE OR RANGE OF DATES. Warren, Christopher <[email protected]> To:[email protected] Thu, Aug 18 at 8:47 AM Regarding the conversion of programmatic impressions to owned: Due to the campaign ending soon, we cannot make additional distribution changes to the campaign past the last approved revision. As we have discussed, changes remove the campaign from live status. Due to the timeline of the campaign, taking the campaign offline will result in underdelivery. We will need to let the campaign run to the end using directions per the last approved revision. I ORDERED A PAUSE ON AUGUST 12, AND NEVER APPROVED ANY FURTHER ACTION. IF YOU THINK OTHERWISE, IT'S A FIGMENT OF YOUR IMAGINATION. BUT I'M SURE YOU HAVE A SPIN FOR THAT, LIKE YOU HAVE A SPIN FOR EVERYTHING. LIKE USING OUR ASSETS TO ENRICH FOX NEWS. YOU INDICATED THAT YOU UNDERSTOOD I WOULD NOT WANT TO ADVERTISE ON FOX WHEN WE FIRST DISCUSSED THE PREMIUM STATIONS. |
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[email protected] <[email protected]>
To:Christopher Warren Sun, Sep 4 at 11:19 PM Chris Can you please describe in detail and point me to the "GTM, Google Analytics" deliverable data referred to in the SLA? In the 2nd box, what does the word "products" refer to? appreciate Mike |
Click for LIghtbox
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What SHOULD be Displaying under the GEOFENCE TABS below?
PREM GEOFENCE MILLWEE
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OandO GEOFENCE MILLWEE
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PREM GEOFENCE MIKE
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OandO GEOFENCE MIKE
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BELOW VIEW SELECTION OF ART i HAD TO PRODUCE PERSONALLY AS SUN SENTINEL FAILED TO DELIVER SUITABLE ART AS PROMISED
C L I C K I M A G E S F O R L I G H T B O X
SXS PROGRESSIVE DEMS RM 970 x 250 SERVE TO CD-25
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SXS PROGRESSIVE DEMS MR 970 x 250 SERVE TO CD-23
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SXS MARQUEE 970 x 250 R&M SERVE IN CD-25
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SXS MARQUEE 970 x 250 SERVE IN CD-23
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SXS PROGRESSIVE DEMS 728 X 90 RM SERVE TO CD-25
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SXS PROGRESSIVE DEMS MR 728 X 90 SERVE TO CD-23
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SXS PROGRESSIVE DEMS RM - SERVE TO CD-25
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SXS PROGRESSIVE DEMS MR 970 X 90 SERVE TO CD-23
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The cat who choked on the canary. Debbie Wasserman Schultz" by DonkeyHotey is licensed under CC BY-SA 2.0.